I’ve always liked both the term ‘growth hacking’ and the concept behind it. I find the creative process behind growth hacking to be very fulfilling — as long as I’m successful! I read at least an article a week, sometimes one per day, on growth hacking techniques. I rarely come across articles that talk about when it makes sense to growth hack and when it doesn’t. Some people seem to say “if you aren’t growth hacking you’re way behind!” I disagree.
One of the key concepts in starting a tech business is failing fast. We want to fail as fast as possible so we can iterate on our failures and find the right way to do things. I love this part of starting my own business. One of our early investors told me “Jordan, the purpose of your Seed round of financing is to swing at every ball. You don’t know what works and what doesn’t yet. Your angel investors believe you have what it takes to find what works, but you’re not going to find out without trying some things.” That same investor also said “The reason startups fail is because they run out of money. They don’t survive long enough to find what will really work.”