With 80 percent of their "likes" having come from people totally uninterested in their product they struggled to get their content to take off. A mere 20 people would see the content. They wouldn't interact with it because they weren't true brand lovers, and their social media strategy on Facebook began to crumble.
I see a lot of articles about how to use twitter to help build your business, but I see very few articles on how to get started on twitter. I myself am a fairly new twitter adopter. I found it difficult to navigate the world of hash tags, mentions, and the 140 character limit. Here are five tips for people wanting to start using twitter for small business.